Jelina Chocolatier 72% Organic Dark

                                   

About: Jelina chocolatier is a Canadian maker known locally as  "Galerie au Chocolat." The top priority under company mission is to "Maintain a meticulously clean working environment." That made me smile, but maybe it should make me worry. I don't Imagine the corporate weenies at IBM list "ensure our facilities are vacuumed daily and that our employers shower regularly" on their List Of Things To Do. But then again, when was the last time you licked a type writer.. no no... they don't make those any more... a lap top... no no no, they don't make that anymore either. Oh nevermind.

The chocolate is made in Montreal (since 1985)  from the "finest Belgian chocolate," which is also a bit of a strange thing. I don't know - their marketing is weak. Look at the package. In fact, they have origin chocolate on their website: single source beans from various locations in blissfully dark concentration. And they do create a range of other products, including backing chocolate, bars and filled chocolates.

Flavor:  It's solidly chocolatey, but I wouldn't say fruity or particularly aromatic. There's nothing wrong with the flavor - it's doesn't taste overly roasted, it's not sour or bitter. It's dark and earth with a nice full flavored finish. I'm good on +1 for flavor, whatever that means. It's my blog, and I don't even know. Think of it as a 'thumbs up'. Or maybe a high five. 

Texture: Well.. smooth enough, though if you didn't say "chalky," it's because you are dead. I found it smoother on first eating - in fact, my initial reaction was enthusiastic about the texture. But on second eating I realized it was slightly chalky. At least it's not brittle, so had the chalky not cut off my thumbs, Struwwel Peter style, I would have given that a thumbs up.

My rating: A 5. Okay on flavor but not that great on the texture.

Rating Value	Meaning
1	Really bad chocolate. There's something just really really wrong here in almost every imaginable respect.
2	A bar with this rating has at least two drawbacks.
3	A bar where something is starting to get seriously wrong.... for example, really weak flavor with an otherwise acceptable texture.
4	This bar is below average, but just slightly. Mostly it's not worth eating again. Something isn't quite up to par, for example a poor texture but fine flavor.
5	This is an average good bar that's worth eating. There's nothing really wrong with it, but also nothing particularly spectacular. Or, perhaps it has a good characteristic that's evenly counter-weighted by something weak.
6	A solidly good bar with one characteristic that's above par, for example a great texture.
7	An solidly good chocolate that has two above par characteristics, but nothing mind-blowing. Good, above average flavor, but nothing to die for.
8	An excellent bar with no weaknesses and at least one characteristic that's super.
9	An awesome bar to die for with amazing texture and flavor.
10	You have been touched by God.

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