Le Chocolat Des Francais Dark 72% Cacao

About: Alarm bells should have been going off when I bought this chocolate in Hong Kong, as it's clearly meant for exporting to people who think that anything labeled as 'PARIS' must be great. The bars focus on the cover art - the founders of the company met in art school. They claim to make the chocolate from cocoa butter (no other oils), which is something of a mystery. But they are French. They have Paris locations. And it is chocolate. But not great chocolate.

Flavor: Underwhelming, though it's not bad. There's just not that much to recommend it. The flavor is direct and not over processed, burned, bitter, nor fruity, complex, or long lasting. It's earthy and sweet and completely fine.

Texture: Smooth, if not completely creamy. 

My rating:  I suppose it's a 5. Nothing wrong with it.

Rating Value	Meaning
1	Really bad chocolate. There's something just really really wrong here in almost every imaginable respect.
2	A bar with this rating has at least two drawbacks.
3	A bar where something is starting to get seriously wrong.... for example, really weak flavor with an otherwise acceptable texture.
4	This bar is below average, but just slightly. Mostly it's not worth eating again. Something isn't quite up to par, for example a poor texture but fine flavor.
5	This is an average good bar that's worth eating. There's nothing really wrong with it, but also nothing particularly spectacular. Or, perhaps it has a good characteristic that's evenly counter-weighted by something weak.
6	A solidly good bar with one characteristic that's above par, for example a great texture.
7	An solidly good chocolate that has two above par characteristics, but nothing mind-blowing. Good, above average flavor, but nothing to die for.
8	An excellent bar with no weaknesses and at least one characteristic that's super.
9	An awesome bar to die for with amazing texture and flavor.
10	You have been touched by God.

Back to the list of bars