Sweetriot 85% Dark Chocolate

About:  I have to admit they had me at "<-- Scan me : )" on the back label. So much that I didn't gag and splutter at the "Antioxidant, No Soy, No Dairy, Gluten Free, Non-GMO, Kosher, Vegan" stuff. Oy!

The company marketing does a fantastic job of creating an image of sweet innocent desire to combine a passion for chocolate with social justice for a new generation. It's very much presented on a first name basis from Sarah, the founder. And while the number of products is small, with a handful of bars and some chocolate covered nibs, it's all dark. Dark, dark, dark, so you know there's ideology here. No sane company would avoid some sort of mass-appeal sweet abomination!


Flavor:  The flavor is rich and earthy, with notes of currant, but while it's full flavored and comes on well, it's not very aromatic. The fruity notes are hints, and you won't - or rather, I didn't - come away saying "this is to die for." It's okay to get injured for, though, and it's above par for an 85% bar. It's only slightly bitter, and only slightly sour.

Texture: Smooth, creamy, and pleasant. Solid +1.

My rating: A very good bar that should get a 6, but I want to give it a 7 because Sarah's smile is all over her web site, and she seems sincere and innocent (or I'm just gullible), and the flavor is really, really okay. 

Rating Value	Meaning
1	Really bad chocolate. There's something just really really wrong here in almost every imaginable respect.
2	A bar with this rating has at least two drawbacks.
3	A bar where something is starting to get seriously wrong.... for example, really weak flavor with an otherwise acceptable texture.
4	This bar is below average, but just slightly. Mostly it's not worth eating again. Something isn't quite up to par, for example a poor texture but fine flavor.
5	This is an average good bar that's worth eating. There's nothing really wrong with it, but also nothing particularly spectacular. Or, perhaps it has a good characteristic that's evenly counter-weighted by something weak.
6	A solidly good bar with one characteristic that's above par, for example a great texture.
7	An solidly good chocolate that has two above par characteristics, but nothing mind-blowing. Good, above average flavor, but nothing to die for.
8	An excellent bar with no weaknesses and at least one characteristic that's super.
9	An awesome bar to die for with amazing texture and flavor.
10	You have been touched by God.

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