Friday, September 4, 2015
TCHO PureNotes Dark Chocolate with Subtle "NUTTY" notes 65%
About: TCHO marketing shows a spectrum of different flavors: "Chocolatey", "Bright", "Fruity", "Floral", "Earthy", and "Nutty." This one, they say, is nutty. One thing TCHO deserves credit for is calling themselves "New American Chocolate." You won't find any "we come from a European heritage" insecurity here. TCHO seems to be about trial and innovation - as they say "rinse, repeat." I resonated to that image.
Flavor: It's a 65% cocoa bar, which means there's more room for sugar, and they use that room. In this case, the chocolate has a great follow-through flavor that lasts and lasts, so the sweetness can be forgiven by those who prefer a more subtle flavor. As you eat a piece, you're first overwhelmed by the sweetness, but then that passes and the 'nutty', I guess, flavor comes through and lasts and lasts and fills your mouth. Nice.
Texture: Texture is not a strong point of this bar. At 65% many chocolates are creamier, but the firmness is compensated for by the flavor. So... pat pat pat... it's okay.
My rating: 8, on the scale of 1-10, where 10 means 'mind shockingly good' and 1 means 'would not bother'. Good to TCHO. I would have given it a 9 for flavor, if not more, but the sweetness knocked it back for me. Nevertheless, it's an excellent experience.
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