About: Theo is a Seattle-based chocolate maker that emphasizes fair trade chocolate. They've been in business since 2006 and claim to by directly from farmers and grower cooperatives. They also claim to be "the first Organic and Fair Trade fair for Life Bean-to-Bar Chocolate Factory in North America." Ok.
Flavor: Because the bar is slightly firm and waxy, the flavor doesn't come through for a while. The initial reaction is, "what? really? that's it?" followed by a "oh.. I see.. here it comes" and a subsequent "ahh.. actually not at all bad." By setting you up with an initially underwhelming opening flavor, you're railroaded into some zealotry when the end comes. That said, while the chocolate flavor is solid, the orange flavor is just a bit subtle, and you have to look for it.
The bar is also sweet, as is the case with many 70% content chocolate. I didn't find it cloying, and the after finish is pleasant - you're not left with a puckered mouth gasping for water.
Texture: Could be less waxy, but it's not too bad. Ends smoothly, but not super creamy
My rating: 8, on the scale of 1-10, where 10 means 'mind shockingly good' and 1 means 'would not bother'. So a 2 would be the lowest value that's worth eating, though with little enthusiasm. For an orange flavored bar, it's somewhat subtle. But the chocolate is good and satisfying.
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